The Galician brand JOSE LUIS Joyerías has opened its new store at 27 Goya Street, in the heart of the Salamanca district. The space showcases the PRISM collection, inspired by light and colour.
The iconic corner of Goya Street and Lagasca in the Salamanca district now has a new luxury tenant. JOSE LUIS Joyerías has opened the doors to its most ambitious flagship in the heart of Madrid's most exclusive shopping area, surrounded by familiar faces and with a collection that promises to be the sensation of the summer.
The store, a space of over 200 square metres, has been designed as a sensory journey. The carefully studied lighting enhances the brilliance of each piece and guides visitors through showcases that seem to float. It is not just a simple jewellery store; it is an experience that invites you to lose yourself among rings, earrings, and necklaces.
For the inauguration, the Galician brand gathered well-known faces such as singer María Parrado, actress Alicia Fernández, and model Pino Montesdeoca. All agreed on the beauty of the venue and were captivated by the new PRISM collection, created with natural gems such as topaz, amethyst, and citrine.
PRISM: light turned into jewellery
Under the name 'Jewels & Gelato', the PRISM collection is inspired by the magic of light as it passes through a prism. The result is an explosion of colour in the form of rings, earrings, necklaces, and silver bracelets adorned with gems in vibrant hues. Pieces designed to mix and create a personal style, both for everyday wear and special occasions.
Model Pino Montesdeoca confessed to attendees:
I have fallen in love with the jewellery for how versatile it is. After such a long career, it means there is quality, there is design, and it is for everyone.
Artist María Parrado, for her part, stated that she could spend hours looking at the rings, while actress Alicia Fernández confessed her weakness for the larger, more spectacular pieces.
A new concept of jewellery in Madrid
The flagship at 27 Goya Street is not just a point of sale, but a space conceived to contemplate the jewellery at leisure. Its contemporary design, with noble materials and lighting that enhances the brilliance of the pieces, turns the visit into a sensory experience. The brand, with over 30 years of experience, thus reinforces its presence in Madrid, where it already has other stores in areas such as Serrano or Princesa Street.
For the residents of the Salamanca district, this opening represents a new commercial incentive in one of the most sought-after areas of the capital. The store will be open from Monday to Saturday without interruption, and also offers personalised advisory services for those looking for a unique gift or a custom piece.
With this new flagship, JOSE LUIS Joyerías demonstrates that designer jewellery has a place in the heart of Madrid. And it does so with a collection that, like light passing through a prism, radiates colour and optimism. Because sometimes, a good ring is all you need to brighten your day.
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