Spain's second kit, in white and retro style, has sold out in physical and online stores. El Corte Inglés is continuously restocking due to high demand.
The white shirt of the Spanish national football team, the second kit worn by players at the 2026 World Cup, has become the must-have item of the summer. In just a few days, both the men's and women's versions, priced at 100 euros on the Adidas Spain website, have flown off the shelves. Restocks are constant, but the stock lasts only hours.
Sources from El Corte Inglés confirmed to EFE that the demand is so high they are continuously restocking both in physical stores and online. Last Wednesday, the day after Mikel Merino's goal against Portugal in Dallas, searches and purchases skyrocketed. The first kit, the red one, is also sold out.
The keys to success: retro design and white colour
Why has this white shirt generated a sales frenzy? Pepa Bueno, executive director of the Fashion Creators Association of Spain (ACME), explains in statements to EFE: "Sportswear has been part of our daily lives for many years, and not just for use in a gym or on a sports field; it is part of 'street style'."
Bueno points out that the success of the white shirt is due to a combination of factors: "The white colour softens and makes it easier to wear (red is a more 'difficult' colour), and the retro graphics align with the latest fashion trends." Additionally, the revival of the old Adidas trefoil logo from the 1980s has captivated younger consumers.
The white colour softens and makes it easier to wear, and the retro graphics align with the latest fashion trends
Pepa Bueno, executive director of ACME
Fans surveyed in the Plaza de Colón in Madrid, where they gather to watch matches on a giant screen, agree that the garment is versatile. María, a 30-year-old social educator, states: "It's 'vintage' and modern at the same time; white is a friendly, unifying colour, free from political ideas." For many, it is a piece of clothing that can be worn with jeans any day, not just when there is football.
A million-euro business for the RFEF and Adidas
The Royal Spanish Football Federation (RFEF) has a contract with Adidas until 2030. The German multinational pays 30 million euros a year to the RFEF for being the official supplier of all national teams. Given the success of the white shirt, both parties may soon sit down to extend the agreement.
The phenomenon is not limited to stores. Wallapop reports that searches for national team shirts have increased by 195%. The shirt of Unai Simón has surged by 600%; Mikel Merino's by 400%, and Ferran Torres' by 212%, driven by their activity on social media.
For residents of the Community of Madrid, the white shirt has become a symbol of national pride seen throughout the capital and its municipalities. On World Cup nights, filling the squares and bars of the region with this garment has become a common sight. Those who do not yet have it will have to wait for the next restock or search on second-hand platforms.
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